In 2022 I lived for 3 months in South Korea while simultaneously studying Innovation and Entrepreneurship. Living in the heart of Seoul, one of Asia's fashion capitals, was a very special experience. I attended Seoul Fashion Week SS/23 and networked with various designers and influencers.
I am personally very inspired by how fashion is divided in Seoul. Gangnam for fine clothing, Jongno for cute clothing, Itaewon for a sexy expression and the popular Hongdae style in the form of street alternative clothing. The big trends are a lot of emphasis on the cyber style, which I am personally very impressed with, it is clearly seen as a concept with many k-pop groups such as Aespa, XG, EXO, Monsta X, Black Pink, GOT7, Red Velvet etc.